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Margaret
Sula
Director of Customer Experience
FirstDay Foundation
Margaret Sula joined FirstDay Foundation in July 2022, initially serving as Chief of Staff to the COO and bringing with her an extensive background in global service and leadership. In March 2024, Margaret transitioned to become the Foundation’s inaugural Customer Experience Officer, where she now focuses on creating the organization’s first Customer Success program to support the nine companies served by the Foundation. Margaret’s new role builds on her distinguished 27-year career in the Foreign Service with the U.S. Department of State, during which she worked across diverse environments, including Albania, Germany, South Africa, Romania, India, Indonesia, and Qatar. Her experiences abroad allowed her to cultivate a deep appreciation for cultural and linguistic diversity, speaking languages such as Albanian, Romanian, and German, with additional knowledge of French, Spanish, and some Chinese. A native of Houston, Texas, Margaret returned to her home state after retiring from the Foreign Service. She is an alumna of Duke University and holds a Juris Doctor degree from the University of Denver, further enhancing her strategic and analytical expertise. Margaret continues to bring a global perspective and a dedication to fostering collaboration and excellence within the FirstDay Foundation.
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28 January 2026 14:00 - 14:45
Panel: Embedding customer-centricity into the heart of your organization
Being ā€œcustomer-firstā€ isn’t just a motto, it’s a mindset that must be embedded at every level of the organization, from the C-suite to cross-functional teams. In this panel, senior CS leaders will share how they’re championing customer-centricity as a company-wide priority, influencing executive decisions, and building partnerships with Product, Sales, Marketing, and beyond. You’ll hear how they coach their teams to lead with influence, equipping CSMs to advocate for customer needs and drive alignment across departments. Whether you're working to shift executive mindset or empower your team to be cross-functional change agents, this session will offer practical strategies to turn customer-centricity from a buzzword into a shared operating principle.