Where should Customer Success report? This is a critical question with significant revenue implications. The traditional model places CS under a post-sales leader focusing on customer satisfaction and retention. However, a growing number of organizations are shifting CS to report directly to a Chief Revenue Officer (CRO) or a GTM (Go-to-Market) leader, embedding it as a core component of the sales and revenue strategy. This presentation will dissect these two organizational models, exploring the strategic advantages and disadvantages of each. Attendees will gain a clear understanding of the key metrics, incentives, and cultural impacts that define success in each model, with a focus on real-world examples and a framework for evaluating which structure is best for their company.