28 January 2026 09:45 - 10:15
Navigating the AI revolution: Guiding your customers through change and driving product adoption
In an age where AI-driven innovations are accelerating the pace of change, helping customers adopt new tools and product updates is no longer a simple training exercise: it's an act of guiding them through change management. The rapid evolution of technology demands that we shift from teaching features to cultivating a change mindset within our customer base.
This session will provide a practical framework for leading customers through the emotional and strategic journey of adopting new AI-powered tools and significant product updates.
We will explore how to:
- Identify customer readiness for change,
- Communicate value beyond new features,
- Use data-driven insights to tailor your change management approach.
Attendees will learn to mitigate resistance, foster a culture of continuous learning, and turn product updates from potential friction points into moments of enhanced value and deeper user adoption.