Cultivating meaningful, multi-threaded relationships is essential for sustained success. This presentation explores the importance of building connections "above the line" with key decision-makers who can influence outcomes and shape our future. We'll discuss how diversifying relationships across an account mitigates risks, protects against churn, and provides a comprehensive pulse on the organization. By adopting a multi-threaded approach, we create a resilient foundation that ensures no single point of failure, fostering long-term success and strategic alignment. Join us to learn how to elevate relationship-building as a cornerstone of account strategy.