28 January 2026 09:45 - 10:15
Customer health scoring unpacked: Challenges, innovations, and best practices
Understanding customer health is crucial for driving retention, loyalty, and growth. This presentation unpacks the concept of customer health scoring, exploring the challenges in crafting accurate and actionable metrics.
We delve into the latest innovations in data-driven methodologies, machine learning applications, and real-time analytics, highlighting how they transform customer insights. Additionally, we share best practices for aligning health scores with business objectives, addressing common pitfalls, and fostering cross-functional collaboration.
Attendees will leave equipped with strategies to build robust customer health frameworks that enhance decision-making and deliver measurable business outcomes.