Customer adoption is only part of the story. Leading CS organisations are using data to understand when customers realise value, what accelerates that journey and where friction is holding them back. This session will explore how to connect product usage, customer goals and business outcomes to create a clearer picture of value and use those insights to shape onboarding, product strategy and the wider customer journey. Key takeaways: - The signals that accelerate or delay time-to-value - How to move beyond adoption metrics to measure customer outcomes - Ways to identify customers at risk of stalling before value is realized - Connecting customer data to product, onboarding and lifecycle decisions - Making value realization a shared responsibility across the business