Customer expectations are changing and so are the stakeholders showing up in renewal conversations. As CIOs, CFOs and other business leaders look more closely at ROI, CS teams need a clearer way to demonstrate where customers are today, where they need to go next and how the organisation is helping them get there. In this session, we’ll explore how customer maturity maps can turn progress into something measurable, helping teams build more targeted roadmaps, align professional services goals and use data and AI insights to understand what customers need next. The conversation will also look at how CS leaders can balance existing technology investments with emerging AI capabilities while keeping the focus firmly on customer value. Key takeaways: - Ways to map customer maturity and measure progress over time - Approaches to building customer roadmaps around measurable outcomes - Connecting professional services goals to customer value and ROI - Using data and AI insights to understand changing customer needs - Strategies for navigating renewal conversations with increasingly senior stakeholders